Alex Williams, Chief Editor at Corante EventLab has just published an interesting video conversation we have had a few days ago and focusing on X-events.

Recorded with the integrated facility provided by FlashMeeting, this is another great example of how useful can be the ability of being able to access directly specific sections of the conversations. Precisely addressable recorded artifacts are the core of good collaboration and EventLab shows that it understands this well.

This specific conversation with EventLab Alex Williams focuses on the topic of turning products into extended events. The case study adopted is Rok Hrastnik's book: "Unleash the Marketing & Publishing Power of RSS" and how Hrastnik can extend its life in the market.

Topics covered include:

• The X-Event and the X-Product


• Wiki's and other funky named products are just features for most people


• Personal Media Aggregators are the Killer Apps for X-Events


• P2P Networks

If you enjoy finding more about X-events, what are the advantages they provide while finding out about a few interesting resources showcasing hints and bits of the future to come, you'll find some interesting information in this one hour (but randomly accessible) video interview.

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