What is so great about radio and audio communications, versus the written ones, is that you can actually hear the "true" voice of the people involved. While it may take longer to listen to a radio interview or to a so-called podcast (Internet on-demand commcasting) rather than reading an article summarizing the same topic, there is no way that you can get the same rich texture of conversation, insight, and sense for the speakers' character as when two persons are talking to each other live.

Doug Kaye of ITConversations.com

But this is not a given. Many audio shows and interviews still keep spontaneity at bay by taking great care in the preparation, editing and packaging of the final product: questions are planned together and whatever doesn't fit the interests of the sponsors is elegantly edited out afterwards.

Only by designing audio conversations from the bottom-up one can really extract the humus of what people really feel and think about something. It is through sincere curiosity, open listening and a genuine desire to discover and learn that great conversations come about. Through them, you can feel the extended version of what gets into the printed press. This is like a holographic version of the same content in which so many more facets can be discovered. ...