November 12, 2004
On-Demand Rich-Media Presentations For The Enterprise: Brainshark





Among the enterprise presentation tools providing a unique offering in their market, Brainshark is identifiable for its offering focusing around building re-usable rich-media presentation blocks that can be used by multiple groups inside an organization.





Brainshark is an on-demand rich media presentation and content distribution technology targeted at enterprise customers who want to publish audio-enabled presentations to the Web in a simple and effective way.

Brainshark provides its customers with a secure online account which streamlines the uploading of PowerPoint presentations and other rich-media content (audio recordings, music, interviews, video clips, etc.) which can be then re-used and assembled in unlimited ways.

Brainshark customers have also the advantage of being able to add audio narration to their presentations by simply dialing a US-based toll-free number and recording their voice-over right through the phone call.

The multimedia presentations made available through Brainshark remain available for others to access at anytime; either on the public Web, or inside a company Intranet. End users, employees and customers can access the published rich-media content on an on-demand basis, selecting themselves the time and location from which they want to access the selected content.

Brainshark actually allows flexible editing and fast merging of any content uploaded inside the Brainshark company Content Catalog. This allows easy re-use by other company departments or partners.

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Brainshark manages access rights, security and content organization in a comprehensive and effective approach.

Tracking and reporting facilities allow companies using Brainshark to follow with a high degree of accuracy, who, when and how has accessed the available content.

Brainshark costs are:

Brainshark Communications Platform pricing is based on a usage model.
A Standard entry-level package costs USD $35,500 and it includes:

1) Annual Application Hosting Fee -- which provides access to the Platform and Presentations application, and storage of audio and graphical content.

2) View Package - Serving up of content to Viewers. Each click of a presentation link is a view - whether the presentation is 10 minutes or 1 hour. The per-view prices starts at a max of $1.50 per view, decreasing based on annual volume purchased.

3) Site Setup & Implementation (on site and online) - Site setup is done in less than 48 hours. Most customers also want Implementation services, in which Brainshark Services professionals come on site and work with business users to train and to consult in how to use rich content successfully in their Sales, Marketing, and Learning activities.

For Small Businesses with less than 50 total employees, Brainshark offers a scaled-down solution of the Brainshark Platform for $8,500. This includes Application hosting, a smaller view package, setup and online training.




posted by Robin Good on Friday, November 12 2004


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