Yesterday I had a demo of a technology I had heard about but had never really tested.

The PR agency, taking care of the company in question, had very gently setup a meeting time, and a conferencing space online (powered by Live Meeting) where this showcase had to take place.

Generally these sessions allow me to get to know some new Web conferencing company I don't know and, when tings go well, to truly appreciate the talent, skills and unique strenghts the company provides and the unique features that their technology integrates.

Unfortunately, many companies still entertain the idea of these "press-meetings" as some kind of lecturing opportunity in which they monopolize the communication space by downloading these pretty boring PowerPoint presentations in which everything about the company and its glory is listed, but you don't see one screen shot of their actual product.

It seems, and it may well be the case, that many of the companies, in their effort to become viable money-making enterprises, in which investors and financial companies bet their funds, have gradually forgotten their role and mandate in the market while attending to the expectations and desires of
business analysts and financial investors.

And so, you get bombarded with so much self-glorification data, stats that show only one-side of the story, and self-serving compliments that, even if you were to like their tool, you are now nauseated by who is behind it and who you would be financing.

.....continues