ConferZone
Facts:
An incredible amount of new technologies is coming to market every month. In the last 12 months alone over forty new technology solutions have entered the real-time collaboration, conferencing or live presentation markets.
Companies in these industries need to know who their competitors are and where the state of the art is. Offering a product in this information-market without thick knowledge of what the others are doing maybe very costly in terms of wasted time and resources.
The communication and collaboration markets are very big. They offer, especially in terms of global adoption, enormous opportunities to each and every company operating at correct market rates and offering a quality and reliable service.
People like to use an infinite array of different tools to communicate, present and collaborate. Companies need think that they all have to be some kind of competitor to WebEx or Live Meeting.
The conferencing, collaboration and live presentation markets are in themselves sub-divided in many smaller markets defined by the type of activity, end user group, size of participating audiences, technological infrastructures available, costs, etc.
The competitive edge can be gained by having an overarching awareness of all of that is happening in these industries while having enough resources to gather and capture first hand what the end users, the real people making the buying decisions have on their requirements lists.
Marketing VPs need to have a better grasp on what is moving out there and what are the areas, functionalities and solutions that are emerging as effective solutions.
Each company needs to carefully evaluate new, innovative marketing and pricing approaches that are in sync with the times and offers we find elsewhere around the next link we click. Companies cant force their business view and pricing justifications to customers, they need to stop and start listening to what customers really want.
If you want to hear which are the best tools to look out to, if you want to learn which are the functionalities that everyone is overlooking and which can give a competitive edge to your technology today,.sign-up now, if you want to find out where and how these technologies are best applied, come over an take a seat.
A second, new, monthly Kolabora Live! event is meant to provide its participants with competitive edge information about the online collaboration, Web conferencing and live presentation industries and with ideas and solutions that can be utilized both by companies developing such tools, as well by researchers, analysts, power users and purchasers wanting to have an inside edge in this particular set of rapidly emerging industries.
If you are a Web collaboration, conferencing or live presentation company trying to:
· Make a greater footprint in the market
· Consolidate your strengths
· Expand into other markets
· Be more competitive in your niche
· Refine and improve the features and facilities offered
· Improve ease of use
the Competitive Edge live seminar specifically offers the opportunity to increase your awareness of important trends, features and best practices that will give your company the competitive edge it is looking for.
At the Competitive Edge, companies, experts and thought leaders will take the stage to answer my challenging questions and to report first-hand about their new products and findings.
My goal with the Competitive Edge is to provide the companies operating in these industries with the latest counter-information about usage and trends of these new tools in the real world.
I want to see these companies grow with the awareness of what we are truly expecting from them.
There is indeed so much to be learned in this blooming marketplace that only by having a continued and intense exposure to different collaboration technologies one can truly appreciate the opportunities and routes opening up for many companies to create a successful business and an happy and loyal customer base.
Kolabora is the online community where people needs meet the industry. Its mission is the one to devote its resources to create new opportunities for the industry to learn from its own customers while opening an ongoing open conversation with them.
Here are the topics covered at the Competitive Edge:
1) New tools that have appeared on the market
2) Most interesting tools attention movers
3) Best practices
4) Complementary tools and technologies
5) Online resources and recommendations
6) Interface design, UI
7) Functionalities, - cutting-edge features
8) Usability improve the usability of your tool
9) Performance what do people expect
10) Marketing strategies demos, trials, pricing approaches
Outline of the event.
The Competitive Edge is divided in three main parts:
1) Special Guests Interview 15
2) On the Edge Q&A Participants submit questions, or requests for analysis on specific issues 15
3) Robin Good Reports Industry analysis and review 15
Here is the detail:
1) The Special Guests Interview
In the first part of the Competitive Edge event one or more invited special guest will be interviewed live. Special guests will be representatives of companies in this industry who feel have something to say about the future of this market or their products, experts and thought leaders, as well as uniquely representative end users that have valuable experiences to share.
My questions to the Special Guest will be targeted at identifying key trends, new entrants, and in general at extracting valuable pieces of know-how that would provide a competitive edge to those companies adopting them.
2) On the Edge Q&A
In this section I open the floor to all participants to submit questions that I will be answering live. The topics are open to what has emerged with the special guests and on other key trends and issues.
3) Robin Good Reports
The closing component is my personal take on key trends, new tools, features, best practices and industry applications deserving the attention of those companies and designers/researchers who want to stay on the competitive edge.
The Competitive Edge is the new Kolabora Live! event entirely devoted to analysis and review of key trends, new features, best practices and marketplace examples that highlight the future direction and the competitive opportunities of the online conferencing, collaboration and live presentation industries.
To sign up for the Competitive Edge click here.
Access to this event is limited to 200 hundred people and is sponsor-supported.
The event is accessible for free. Only a registration is needed.
Recording of the event is offered as a commercial download.
April 30th 2004 - 12 oon EDT
Sign up here.
Special Guests:
David Woolley - http://www.thinkofit.com/
Jay Cross - http://www.internettime.com/
Sponsored by:
http://www.Communicast.com/
Thinkofit
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