Karen Gonzales and her brother Carlos have just finished developing a new software utility that allows computer users to create CD-ROMs and mini Web sites from standard PowerPoint presentations.

Karen has designed and Carlos has published online a small Web site to promote and sell their new software tool on the Internet.
Together they have been able to integrate quality content and useful information while providing an easy procedure for online purchase of the software.

To Carlos surprise, Google has also indexed the Web site and it is bringing in over 300 qualified new visitors every day.

Karen instead is very concerned about sales, as the initial weeks have not proven very successful for them. Nonetheless the product has no competitors on the market and the price is very competitive, sales lag behind.

Karen and Carlos invest also some money in getting exposure through a very targeted campaign on Google AdWords and in distributing an official press release through a professional PR agency. Following these marketing actions Karen and Carlos Web site starts to get even more traffic, touching over 600 visitors per day. But, sad to say, the sales remain dramatically low.

Karen and Carlos decide to consult with an online marketing expert and have him look at their site and product to suggest a strategy to improve their selling effectiveness.

Bruce Lojacono, a new media marketing expert from Leicester UK, reviews with attention Karen and Carlos work and after a few days calls them back with a strategic solution ready to be implemented.

Bruce suggests the young brother and sister to offer an opportunity to their customers to test and try-out their product before having to make a purchase. Bruce actually suggests that due to their present limited credibility and reputation in the market, people were probably highly suspicious of the quality of the product and would not take the risk of buying a software tool having read only its feature list.

In Bruce own terms they need to stick their neck out and demonstrate to each and every client the quality of their product and their own credibility and honesty.

Bruce suggests to Karen to set up a virtual space in which she could demonstrate live the software while talking to the customer, few would resist the temptation to purchase their quality tool.

Karen and Carlos set out then to identify a technology that could match their budget and presentation needs. To their surprise finding one technology that offers these features without costing an arm and a leg is not an easy task at all. Most of the tools that Bruce knows, like WebEx, Placeware, Centra cost way too much for what Karen and Carlos can ever afford.

Frustrated and disillusioned Karen and Carlos get back in touch with Bruce Lojacono to report about their findings. With much frankness Bruce acknowledges the issue and reports that he himself has long been unable to find an effective conferencing tool to work for himself at a reasonable cost.

Just recently though, Bruce has run into a newly published independent report that identifies 15 live Web conferencing tools that are extremely cost-effective and that are targeted at individuals and small companies. He refers Karen and Carlos to Robin Good's Official Guide to SOHO Web Conferencing and Live Presentation Tools and incites them to download the Robin Good's Collection of Free Web Conferencing Try-Outs that allows individuals to try out 16 different systems at no cost whatsoever.

In a matter of hours Carlos and Karen find a revolutionary tool, Linktivity WebDemo, that allows them to demonstrate their software live on the Web, while providing them with the ability to talk and see their customer online.
The tool, which is very cost-effective also provides a remote control facility that allows Karen and Carlos' customers to try out themselves selected functions of the tool during the demo. They can also annotate and mark different features while presenting them and the tool offers them the opportunity to send out documentation and help files instantly while running the presentation.

Karen and Carlos cannot contain their excitement as now they can truly interact and show how their software is to any customer in the world.
Price is right and getting up to speed requires only a matter of minutes.

Do you need the same things Karen and Carlos have been looking for?

You too, like them, can get today a lot more than you are ready to bargain for.
Together with Linktivity WebDemo a whole new breed of cost-effective live conferencing tools for individuals and small companies are available for immediate use.
You don't need WebEx, Centra or Placeware to do the things that Karen and Carlos need to do.

To find out everything about the 15 best conferencing technologies that can help you succeed in marketing your software please give a look to:

Robin Good's Official Guide to SOHO Web Conferencing and Live Presentation Tools